The company behind Expanders, Rhyno, SkyPod and Roomdrop.
We Build and Operate Product Brands, From Factory to Front Door
We're not a fund. We build, own and run every brand in our portfolio.
SGW Capital is the New Zealand holding company behind Expanders, Rhyno, SkyPod and Roomdrop. We operate showrooms in Christchurch and Auckland, with sourcing and supply chain operations run out of Hong Kong.
We control the full chain ourselves: product development, manufacturing partnerships, importing, sales and after-sales support. When you buy from one of our brands, you're dealing with the company that designed it, shipped it and stands behind it.
Our founder has spent 11 years building product businesses, and that experience shaped one rule: reputation compounds. Every brand we run is built to be here for the long term.
A portfolio built to lead its category.
Every brand is owned and operated by SGW Capital, with its own supply chain, showroom presence and support team.
Why customers and partners choose SGW brands.
We Own Our Supply Chain
Exclusive agreements with our manufacturers, built through years of factory visits and long-term partnerships. No middlemen, no markup layers.
Real Showrooms, Real Stock
Visit us in Christchurch or Auckland, walk through the buildings, and talk to the team that will handle your delivery.
Proven at Volume
Our brands deliver buildings across New Zealand and the Pacific every week, backed by established freight, install and support processes.
Built for the Long Term
We hold and grow our brands rather than flipping them. Warranty and support commitments mean something because we plan to be here.
A defined process, not a sales pitch.
Every purchase moves through the same five stages, so you know exactly what happens and when.
Shad Wong
Founder & Principal
Shad Wong has spent 11 years building product businesses across e-commerce, portable and modular buildings, and industrial equipment. He founded SGW Capital to bring those brands under one roof, with shared supply chains, systems and standards.
Shad works hands-on across the group. He personally visits the factories that build our products, attends trade fairs like the Canton Fair, and negotiates directly with manufacturers, which is why SGW brands can offer the quality and pricing they do.
Let's Talk.
Buying from one of our brands and want to know more about the company behind it? Interested in partnering with us on a project or development? Send us a message.