Introduction

This case study examines a giveaway company's structure where every purchase automatically enters customers into a draw to win a large prize. The company runs periodic giveaway campaigns, resulting in revenue fluctuations. To minimize complexities, the team implemented a highly systemized approach, and this study explores the benefits of such an approach.

Campaign Management

To manage the rapid change in offerings, the team created a management dashboard and a brand guidance document. The dashboard ensured that every team member was accountable for meeting deadlines, while the brand guidance document ensured that every aspect of marketing was on point with the desired effect. The team aimed for 7 new video creatives every week with 7 pictures to accommodate. Additionally, 3 email campaigns were sent out each week.

Combatting Brand Dilution

With a high turnover of creative assets, the team risked diluting the brand. To combat this, they created a brand guidance document that ensured every aspect of marketing was on point with the desired effect.

8 Figure Ad Frameworks

The team utilized proven ad frameworks such as A.I.D.A and P.A.S. for video ad scripting. They tested hundreds of different hooks and often began ads with a story of the customer's struggle, showcasing how the product could fix their need or change their lives.

Conclusion

Systemizing workloads through tightly managed operations had a positive effect on the brand. Organized marketing efforts allowed the team to understand the root cause of their success and double down on what works. The use of proven ad frameworks provided a scalable strategy without gambling, ensuring ad accounts could be refreshed with tiny iterations on proven angles.