So what did we do?

We recently implemented our email marketing program for a women's clothing brand. This brand’s marketing strategy was primarily focused on paid advertising. With rising ad costs, they were looking for a new way to improve profitability.

To increase engagement and connect with the target audience, we added personality and eye-catching visuals to the email that reflected the brand's tone and feel.

To make the emails more effective, we segmented the audience by country and tailored the email copy with the appropriate currency, store locations, and language. This approach resulted in high open & click-through-rates, as well as increased revenue from international customers.

We also used emails to build hype around sales and new collection launches, which resulted in a significant increase in traffic and sales during those periods.

Overall, our strategic email marketing campaign helped the client achieve their business goals and improve their relationship with their audience.