So what did we do?

We hit an untapped goldmine for this client - who had a substantial, yet under-utilised email list. They were originally using an in-house assistant to create their emails but realised they weren’t reaching their full potential & needed a more specialised approach.

By upgrading their email marketing strategy, we were able to generate thousands of new orders from past customers, resulting in a surge of "hidden" revenue for the client.

Through a strategic sequence of emails from value-based & promotional to text-only & product launches. By segmenting the list and crafting targeted campaigns, we breathed new life into their email communications, capturing the attention and interest of their audience.

Through automation, precise tracking & strategic manual emails, we were able to unlock the true potential of their email list. The results were staggering: within a short timeframe, our tailored campaigns generated an additional 7-figures per month in revenue, propelling the client forward and solidifying their market position.

This success story highlights the immense power of harnessing existing resources. Many brands are being held back by not allocating proper resources to email marketing (which can for up to 30% of a store’s total revenue).

By optimising their email marketing strategy, we helped the client capitalise on a low-hanging fruit opportunity, extracting substantial revenue from an asset they already possessed. This serves as a powerful reminder that sometimes the greatest opportunities are right in front of us, waiting to be realised with a strategic and specialised approach.