How to optimize your ecommerce store for organic traffic (SEO guide)
As an ecommerce store owner, you know how important it is to drive traffic to your website. While paid advertising can be effective, it can also be expensive, especially if you're trying to compete in a crowded market. That's why it's important to also focus on organic traffic – that is, traffic that comes to your site through unpaid search engine results and other non-paid channels.
In this post, we'll explore some strategies for optimizing your ecommerce store for organic traffic, including improving your SEO and content marketing efforts. Let's get started!
SEO strategies for ecommerce stores
Conduct keyword research: The first step in any SEO strategy is to identify the keywords and phrases that your target audience is searching for. Use tools like Google Keyword Planner, SEMRush, and Ahrefs to identify relevant keywords and their search volumes.
Optimize your product pages: Once you've identified your target keywords, optimize your product pages by including those keywords in your page titles, meta descriptions, and body copy. Be sure to also optimize your product images by using descriptive filenames and alt text that includes your target keywords.
Build high-quality backlinks: Backlinks – that is, links to your website from other websites – are a key factor in Google's ranking algorithm. To build high-quality backlinks, focus on creating shareable content, participating in industry forums and blogs, and reaching out to other websites to request a link back to your site.
Optimize your website's technical SEO: Technical SEO refers to the behind-the-scenes elements of your website that can impact your search engine rankings. This includes things like your website's page speed, mobile-friendliness, and schema markup. Use tools like Google's PageSpeed Insights and Mobile-Friendly Test to identify areas for improvement.
Content marketing strategies for ecommerce stores
Create high-quality blog content: Blogging is a powerful way to drive organic traffic to your ecommerce store. By creating high-quality blog content that's optimized for search engines, you can attract new visitors to your site and establish your store as a thought leader in your industry.
Leverage social media: Social media is a great way to promote your blog content and attract new visitors to your site. Be sure to share your blog posts on your social media channels, and use hashtags and other social media tactics to expand your reach.
Invest in video content: Video content is quickly becoming one of the most popular forms of content on the internet. By creating high-quality product videos, explainer videos, and other video content, you can engage your audience and drive more traffic to your ecommerce store.
Some interesting statistics:
According to a study by Ahrefs, the top-ranking page in Google search results has an average age of 3 years.
In a survey of 2000 US adults, HubSpot found that 81% of respondents trust advice and information from blogs.
According to a survey by Wyzowl, 84% of people say that they've been convinced to buy a product or service by watching a brand's video.
Backlinks remain one of the most important ranking factors in Google's algorithm. According to a study by Moz, the number of domains linking to a page has a strong correlation with that page's search engine rankings.
In conclusion, optimizing your ecommerce store for organic traffic is an important part of any ecommerce growth strategy. By focusing on SEO and content marketing, you can attract new visitors to your site without relying solely on paid advertising. So take the time to conduct keyword research, optimize your product pages, and create high-quality content – the results will be worth it!
